Burger & Lobster's 'Double Drown' Plays Off of KFC's 'Double Down'
Laura McQuarrie — August 7, 2018 — Lifestyle
References: instagram & prexamples
There are plenty of gourmet lobster burgers that have been introduced for consumers with a love of seafood but Burger & Lobster is now setting itself apart with an innovative creation that takes inspiration from a popular fast food sandwich.
A few years ago, KFC introduced the Double Down as a bunless sandwich that replaces two outer pieces of bread with crispy fried chicken. As such, Burger & Lobster is riffing off of this idea with its 'Double Drown' burger, which it is calling its "first-ever luxury bunless burger."
The opulent £47.90 bunless lobster burger is only being offered by Burger & Lobster for a limited time, featuring steamed lobster tails sourced from the waters of Nova Scotia in Canada. Diners also have the option of elevating their meal with champagne and a thin-cut potato side dish.
A few years ago, KFC introduced the Double Down as a bunless sandwich that replaces two outer pieces of bread with crispy fried chicken. As such, Burger & Lobster is riffing off of this idea with its 'Double Drown' burger, which it is calling its "first-ever luxury bunless burger."
The opulent £47.90 bunless lobster burger is only being offered by Burger & Lobster for a limited time, featuring steamed lobster tails sourced from the waters of Nova Scotia in Canada. Diners also have the option of elevating their meal with champagne and a thin-cut potato side dish.
Trend Themes
1. Gourmet Lobster Burgers - Opportunity to create innovative and high-end lobster burger options for consumers.
2. Bunless Sandwiches - Disruption potential in developing unique bunless sandwich variations using alternative ingredients.
3. Luxury Fast Food - Opportunity to explore the concept of upscale fast food options for a high-end dining experience.
Industry Implications
1. Seafood Restaurants - Potential for seafood restaurants to offer creative and gourmet lobster burger options.
2. Alternative Food - Opportunity for alternative food industry to develop bunless sandwich alternatives using innovative ingredients and concepts.
3. High-end Dining - Upscale dining industry can explore luxury fast food concepts to attract discerning customers.
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